Your regulars already know you. The growth is in the people who have never heard your name and are looking right now for exactly what you do. Everything we run is pointed at them.
The goal is visibility to people who do not know you exist.
Review count on its own is a vanity number. It matters only because of what it does to the screen a stranger is looking at in the two seconds before they decide who to call. Volume, recency, what the reviews actually say, whether you answer them, and whether your profile says the words that person typed.
The card is the doorbell. It makes the ask take eight seconds instead of never happening, which is how the volume arrives on purpose instead of by luck. It is the cheapest and most superficial piece of this, and it is the only piece anybody can shop on price. That is why people do.
Six measures, each scored 0 to 100, pulled entirely from what Google already shows the public. We score you and we score the competitors Google itself puts next to you, on the same scale, on the same day. No account access, nothing asked of you, nothing invented.
Ranking locally is a comparison, not a grade. You do not need to be good. On the day somebody searches, you need to look better than the three closest people doing the same thing.
So we do not guess at what to fix. We score them too, continuously, and we attack the single measure where the gap is closable this month. That is the whole strategy, and it changes depending on who is next to you.
Their responses score collapses and it is visible on the page. We put you at a near-perfect reply rate inside two weeks. Same screen, one of you looks present.
Recency is where you pass them, and it is the fastest one to move. That is the month we push the ask hardest.
We steer the ask toward the work itself, so your reviews read like craftsmanship and theirs read like a coupon.
Categories, services and the words customers actually type. This is the relevance lever, it is free, and it is where most of the real defects are hiding.
The straight version, because you can check all of this yourself. Nobody controls Google. Distance is fixed and we cannot move your building, and anyone promising you a position is guessing. What is genuinely controllable is relevance, prominence and how the ask is engineered, and that is exactly where we work. Every number we give you is one you can verify on your own phone in a minute.
Anyone can sell you a card. Nobody else is scoring the three shops nearest you every week and telling you which one of them you can pass, and how.
That is the product. The card is how the volume shows up on schedule.| A blank NFC card | Marquee | |
|---|---|---|
| What it is aimed at | Collecting reviews. | Being found by people who never heard of you. |
| Where it sends people | One fixed link, forever. | Your own branded review page. We change where it points any time, no reprint. |
| Adding Facebook or Nextdoor later | Buy new cards. | Added to your page the same day. |
| Your Google profile | Untouched. | Name, categories, services, hours, photos and consistency corrected. This is the relevance lever. |
| Your competitors | You guess. | Scored on the same six measures you are, continuously. |
| What to do next | Hope. | The one measure where you can pass them this month, named, with the number attached. |
| Your reviews | You answer them eventually. | A person answers every one in your voice, within 24 hours. |
| Every month | Nothing. | A one-page action plan. What we did, what moved, what only you can do. |
| Taps | Unknown. | Counted. |
I will run the Index on your business and on the competitors Google lists beside you, put the two side by side, and tell you the one measure you can win this month. Then I hand you the card so you can try the tap yourself. If it is not useful, you are out half an hour after close.
Call or text (610) 590-1165Email Jeff
The card is one time and it is yours to keep. The monitoring and management are optional, month to month, and you can stop whenever you want.